معهد الدراسات المصرفية

المملكة الأردنية الهاشمية

Digital Banking Era Fulfills Customer Expectation


المحاضر تاريخ البداية تاريخ النهاية توقيت البداية توقيت النهاية مكان الانعقاد عدد الساعات سجّل الآن
2018-04-23 2018-04-26 16:30 20:00 عمان 14
سجّل الآن

(Objectives / الأهداف)

:

- How new digital banking era fulfills customer expectation.


(Contents / المحتويات)

:

- Understand the definition of the new digital banking era.

- Identify customer needs .

- Identify customer experience .

- Understand the important of KYC and 360 degrees concept on customer’s satisfaction.

- Highlight the affect of digital banking in today’s business.

- Understand customer segmentation .

- What affects digital product design?

- How to be creative in designing new digital products.

- How to match the right digital product to the right segment .

- Highlight the effect of digital banking products on bank expenses and revenues .

- Staff engagement on digital product .

- e-Channels role in developing digital banking .

- Branches role in developing digital banking .

- Digital banking security standards .

- Digital bank assurance.



(Participants / المشاركون)

:

- Head or/& assistant head unit of:

- Operation.

- Retail business.

- Branch network.

- Strategy .

- e-channels.

- Customer care.

- Product .

- IT .